"Formula E struggles to engage fans despite on-track excitement"

A championship with a clear mission, Formula E approaches its final round in London this weekend having already proven its relevance. The transition to electric vehicles, once seen as a distant prospect when the series launched in 2014, is now widely accepted as crucial in addressing the climate crisis. Nevertheless, Formula E remains committed to developing a competitive and engaging championship, though it still struggles to capture widespread public interest.

The early years did little to help its reputation. A decade ago, the sluggish, awkward cars circling Battersea Park failed to showcase the potential of electric racing. Drivers were even forced to switch vehicles mid-race due to battery limitations. Though the novelty of inner-city street racing drew initial curiosity, many events fell short, leaving behind a lasting negative perception.

Today, however, Formula E warrants a closer look. The championship has transformed dramatically, as witnessed recently at Berlin’s former Tempelhof airport, where Britain’s Oliver Rowland secured victory for Nissan.

The cars have reached their third generation, known as the Gen 3 Evo. Battery swaps are a thing of the past, speeds now exceed 200mph, and acceleration is blistering, reaching 60mph in 1.82 seconds. Regenerative braking supplies nearly half of the race’s energy needs, with electric motors operating at over 95% efficiency.

While the sound remains a point of contention—now resembling a jet engine more than kitchen appliances—the racing itself is intense. With evenly matched cars and minimal aerodynamic turbulence, overtaking is frequent and thrilling. Rowland’s hard-fought victory, though impressive, failed to generate the attention expected of a series entering its second decade.

Despite claims of 374 million global fans in recent surveys, Formula E has yet to fully break through. Florian Modlinger, Porsche’s team principal and an engineer by trade, acknowledges the series’ technical strides but admits more must be done. "After 11 seasons, the attention isn’t where it should be," he says. "We’re still growing. Formula 1 has 75 years behind it—we need more time and greater visibility."