Labour gears up for 2029 campaign with guerrilla-style strategies in action

Labour has already begun preparations for its 2029 election campaign, with political strategist Morgan McSweeney discussing potential coalition building and a fresh approach to the upcoming election with associates.

Prime Minister Keir Starmer has only been in office for one week but is taking steps to establish structures aimed at securing another term.

This includes appointing McSweeney to think about political choices that could lead to future victories, and Jonathan Ashworth overseeing the Labour Together initiative which was previously led by McSweeney.

During a recent discussion with David Axelrod, strategist for former US President Barack Obama, McSweeney mentioned his current focus on upcoming elections. The party's strategy involves starting anew instead of relying solenant