Rome, February 27, 2026 – From March 6 to 8, 2026, Fiera Roma will once again host Motodays, the leading motorcycle event for Central and Southern Italy. Now in its 14th edition, the show confirms its role as one of the key fixtures in the national and European motorcycle calendar, combining exhibition, business, education and live experiences in a market that is uniquely strategic.
With nearly 800,000 registered vehicles in the Province of Rome—the largest urban motorcycle market in Europe by volume—Motodays opens the riding season in a territory that naturally accelerates two-wheel business. In a European context marked by contraction in markets such as Germany, France and the United Kingdom, Rome stands out as a dynamic hub for the industry.
A Strong Industry Line-Up
The 2026 edition will feature 18 brands offering dynamic test rides and more than 25 brands represented overall, spread across Halls 2, 3, 4, 5 and 6, as well as extensive outdoor areas for road and off-road demos.
Major players include Honda, which will occupy an entire pavilion showcasing its latest innovations, alongside Ducati and Yamaha, both present with comprehensive exhibition and test ride programs. Ducati alone will bring a fleet of 25 motorcycles available for both indoor display and outdoor testing.
The premium segment will be represented by Triumph, Moto Guzzi, Aprilia and Kawasaki, as well as Royal Enfield, Zontes, Indian Motorcycle, Polaris, Peugeot Motocycles and SYM. Brands such as CF Moto and Voge will be present through their dealer networks, while Talaria will animate Hall 3 with a dedicated electric arena.
Young Riders, You’re Welcome!
The claim of the 2026 edition, “Young Riders, You’re Welcome!”, reflects a strategic focus on the next generation. Motodays introduces a structured program combining passion, training, safety and entertainment.
The new Young Academy, developed in collaboration with Ohvale, will bring a real track inside the exhibition for technical training and talent development. Participants will have the opportunity to test iconic models such as the GP-0 and GP-2 under the guidance of former MotoGP rider Simone Corsi, supported by EMG Riding School and Christel Village.
Electric mobility will take center stage in the Talaria Ride Life arena, dedicated to high-adrenaline performances, test rides and live shows. The event will also host an Under 30 safe riding course, as well as a major edutainment project on road safety involving more than 3,000 students on March 6. Partners include Federazione Motociclistica Italiana, the Italian Traffic Police, ACI and DEKRA Italia.
Giovanni Copioli, President of the Italian Motorcycling Federation, emphasized the Federation’s strong presence: “We are ready for an edition that will see FMI as a key player, with activities designed for every type of motorcyclist and especially for young people.”
Event Information
Motodays 2026 will take place at Fiera Roma (East Entrance, Viale Alexandre Gustave Eiffel) on:
- Friday, March 6 (9:00 am – 7:00 pm)
- Saturday, March 7 (9:00 am – 8:00 pm)
- Sunday, March 8 (9:00 am – 6:00 pm)
Tickets are available online and on site, with special rates for children and free admission for people with disabilities and one accompanying person.
As Fabio Casasoli, CEO of Fiera Roma, stated: “Motodays is not just a motorcycle show—it is a strategic platform in Europe’s leading urban market for registered vehicles. From here, the season begins.”
