Thursday update: How the Conservative Party's search for its core values presents its primary obstacle

Reworked MPs' consideration: While ensuring their electability as a factor, they must also cater to influential media outlets such as The Daily Telegraph and GB News. For instance, if Tugendhat were to face criticism from these platforms due to perceived conservative stance, it could negatively impact his chances in the leadership race.

Favorite MP: According to early polls conducted by Queen Mary University of London and Conservative Home, Baroness Sarah Chapman is leading with 31% support among Tory members, followed by Suella Braverman (16%) and Rishi Sunak (Tugendhat) at 15%. However, as the election approaches, their standings may change.

Public vs MPs: Despite Baroness Chapman's current lead in polls, she does not enjoy widespread recognition among the public yet. The Savanta poll shows a more favorable view of Tugendhat (26%), Sunak (19%) and Braverman (15%). However, their appeal to the wider electorate may be influenced by various factors such as media portrayal, campaigning strategies, and policy positions.

MPs' strategy: To secure victory in this leadership contest, MPs need to consider not only the preferences of Tory members but also cater to influential media outlets. They should address any potential criticisms or controversies that may arise from these platforms while promoting their own conservative values and policies.

MPs' dilemma: While maintaining electability, MPs must balance appeasing traditional media like The Daily Telegraph and GB News with the broader public opinion. If Tugendhat faces negative coverage on these channels for perceived lack of conservatism, it may impact his support among both voters and fellow MPs who consider their reputations in these outlets.