The UK competition authority has stated it plans to intervene to increase competition on Apple and Google’s mobile platforms to benefit users, businesses, and app creators.
The Competition and Markets Authority (CMA) has classified the two tech firms as holding "strategic market status" due to their dominant control over mobile devices. Now, it intends to push for adjustments to their platforms.
The regulator mentioned it has shared plans for each company and will take a balanced approach to foster innovation while safeguarding consumers and enterprises from unfair practices.
Initially, the CMA will concentrate on app stores—which have faced developer complaints—to ensure a transparent review system and allow users to make purchases outside these stores.
Another priority includes tackling restrictions Apple places on digital wallets to enable fair competition among financial technology firms.
"Apple and Google’s platforms are vital to the UK, affecting daily activities like banking, shopping, and entertainment," said Sarah Cardell, CMA’s chief executive.
"But our findings show room for more innovation and choice. With global authorities acting, the UK must keep pace."
The investigation into Apple and Google’s platforms began in January, focusing on their operating systems, app stores, and browsers to assess if new rules were needed.
At the time, the CMA noted nearly all UK smartphones come with iOS or Android pre-installed, with their browsers and app stores holding dominant positions over third-party alternatives. Safari and Chrome lead the market on iPhones and Android, respectively.
The probe started shortly after Doug Gurr, former Amazon UK head, became CMA chair. The government, which has advocated for regulatory reform to boost growth, dismissed claims it favored big tech following his appointment.
Tech firms, publishers, and consumer groups later raised concerns with Chancellor Rachel Reeves, warning Gurr’s role could compromise the CMA’s independence.
Gurr has stated he aims to streamline merger reviews, and Cardell confirmed in February a shift in strategic focus.
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