The head of the WNBA players' association expresses concern over perceived undervaluation as part of recent media rights agreements between the NBA and major partners, potentially impacting league revenues and player compensation.
"For several months, we have questioned how the NBA values the WNBA in its negotiations for these massive deals," stated Terri Jackson, head of the association, following news of a $75 billion agreement involving Disney, NBC, and Amazon Prime Video.
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The NBA's board approved new media partnerships at their meeting on Tuesday, marking progress towards finalizing 11-year contracts that could total around $76 billion.
"We are curious about how the NBA concluded a value of $200 million per year for our league—a figure reportedly in line with early estimates or close to it," Jackson commented on the perceived valuation, which contrasts with recent growth and increased fan engagement.
The current media contract, worth roughly $60 million annually and set to expire after the 2025 season, will be renegotiated by NBA-owned WNBA as part of these new deals.
WNBA Commissioner Cathy Engelbert had expressed a desire for revenue growth in previous years, which now appears achievable with the league's expansion and interest levels. Increased funding could lead to substantial salary enhancements for players.
The current top player base salary stands at $242,000; however, potential earnings may exceed half a million when factoring in marketing agreements and bonuses. Caitlin Clark's starting salary of $76,000 as the first draft selection illustrates varying compensation levels within the league.
The WNBA has broadcast arrangements with CBS and ION Television, alongside ESPN and Amazon Prime Video. The future renewals of these deals could further contribute to total media deal revenue. Currently, the ION contract is valued at $13 million per annum and will conclude after next season's end.
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