"Bloomsbury head suggests AI aids writers in overcoming block"

Artificial intelligence may assist authors in overcoming creative hurdles, according to the head of the publishing company Bloomsbury.

Nigel Newton, founder and chief executive of the firm behind the *Harry Potter* series, suggested that while AI could support various creative fields, it would not replace well-known writers entirely.

"AI could encourage creativity by helping the global population take the first step in artistic pursuits they might have previously avoided," Newton told CuriosityNews.

"It can provide an initial passage or chapter, reigniting inspiration. This applies not just to writing but also to visual art, music, and other creative disciplines," he added.

Newton, who launched Bloomsbury in 1986 and later secured JK Rowling as an author, acknowledged concerns if AI were used to produce full books. However, he emphasized that readers still prefer works from established writers.

"People naturally seek assurance from trusted figures, and this is particularly true in literature, where renowned authors hold significant influence," he explained.

With an abundance of lower-quality material circulating, Newton predicted a growing reliance on reputable sources.

Bloomsbury’s recent success has been driven by acclaimed authors, such as fantasy writer Sarah J Maas, whose popularity has surged on social platforms.

Maas, known for her A Court of Thorns and Roses series, has sold over 70 million English-language copies worldwide, all published by Bloomsbury.

Last week, the London-based company saw shares climb by up to 10% in a single day following a 20% revenue increase in its academic and professional division, partly due to an AI-related agreement.

However, consumer division revenues dropped by around 20%, attributed to the lack of a recent Maas release.

While Newton believes AI could aid emerging writers, many established authors have disputed AI firms in recent years.