
"Linda Yaccarino’s doomed tenure: The CEO role at Musk’s X was a setup for failure"
In May 2023, when Linda Yaccarino, a former executive at a major media company, joined the platform then still called Twitter, she was tasked with a difficult challenge: rebuilding trust with major brands after a turbulent period under Elon Musk’s ownership. However, shortly after she became CEO, Musk made