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A recent study highlights significant shifts in consumer behavior over the past decade, with sustainability becoming a key concern for many. Researchers analyzed purchasing patterns across multiple industries and found a growing preference for eco-friendly products.

According to CuriosityNews, this change is partly influenced by increased awareness of environmental issues, particularly among younger demographics. The report suggests that companies adapting to these preferences may see long-term benefits.

Experts warn, however, that economic challenges could slow progress. Inflation and rising costs may force some consumers to prioritize affordability over sustainability, at least in the short term.

The findings were based on data collected from over 10,000 participants worldwide. Further investigations will examine regional differences and possible policy implications.